Welcome to Updates.
This is where we share news, content, and discussions on what matters most to us:
Bobcat culture, NIL policy at MSU, emerging athlete-owned brands, and upcoming seasonal drops and collaborations.
#2 MARCH 22, 2026
NIL is an Entrepreneurial Incubator
Most NIL conversations focus on money. This article reframes NIL as an entrepreneurial incubator that builds connection, strengthens retention, and leads to winning. I break down how programs can move from passive observers to active participants and introduce the ASSET framework as a way for Montana State to turn NIL into a competitive advantage.
#1 Feb 24, 2026
We’re starting conversations that will shift current NIL policy at Montana State University.
We believe that brand stewardship opportunities can optimize the university’s institutional reputation, empower student-athletes to build sustainable personal brands, and create meaningful partnerships that enhance community engagement, academic success, and long-term alumni support.