Welcome to Updates.

This is where we share news, content, and discussions on what matters most to us:

Bobcat culture, NIL policy at MSU, emerging athlete-owned brands, and upcoming seasonal drops and collaborations.

#3 APRIL 1, 2026

NIL Conversation with Bobcat Weekly Podcast

The next edge in player retention isn’t facilities or money… it’s how schools choose to use NIL. Listen to learn more about my ideas on how NIL can be used to strengthen culture, build real connections, and give athletes a better experience.

Spotify

Youtube

#2 MARCH 22, 2026

NIL is an Entrepreneurial Incubator

Most NIL conversations focus on money. This article reframes NIL as an entrepreneurial incubator that builds connection, strengthens retention, and leads to winning. I break down how programs can move from passive observers to active participants and introduce the ASSET framework as a way for Montana State to turn NIL into a competitive advantage.

Read more on Substack →

#1 Feb 24, 2026

I’m starting conversations that will shift current NIL policy at Montana State University.

I believe that brand stewardship opportunities can optimize the university’s institutional reputation, empower student-athletes to build sustainable personal brands, and create meaningful partnerships that enhance community engagement, academic success, and long-term alumni support.

Read more on Substack →